Luminosity is registered in the UK as a community interest company (CIC), which means it operates as a commercial company with the same obligations to Companies House and HMRC, except that its assets and any surplus profits are distributed to charities and other not-for-profit organisations rather than to shareholders. If you are interested in CICs you can find out more here.
The company was incorporated at the end of 2013 as The Luminosity Initiative CIC and has two directors:
Mike Beeston was previously co-founder and Chairman of Fjord, a service design consultancy with offices in nine countries. He managed the board of directors and was involved in securing investment to start up the Fjord offices in New York and San Francisco and in the sales process to Accenture in May 2013. Prior to becoming Chairman, Mike was Fjord’s Managing Director in London during which time he helped set up Fjord Helsinki, Fjord Berlin and Fjordnet, which is the holding company for the operating offices.
Back in 1994 Mike co-founded CHBi, which was one of the first web design companies anywhere in the world. He continued in the role of Managing Director when CHBi was acquired by razorfish and helped grow razorfish London to become a leader in its market with more than 300 people.
His career previously was as a media planner in the advertising industry, notably for Saatchi and Saatchi Advertising where he was a media group director and a member of the extended board of directors.
Kelley Beeston was for some years the advertising manager of Good Housekeeping Magazine since when she has organised fund raising events for charities, managed a town market and developed her skills and standing as a dance teacher. She also farms the family small-holding. Her down to earth approach and natural empathy with people, especially the women in Congo, enables her to provide practical advice that connects with their needs and situation.